Speak to an adviser

Cookie Policy

Last updated: 19 September 2026

1. What are cookies and similar technologies?

Cookies are small files or pieces of information that may be stored on, or accessed from, your device when you visit a website.

Websites may also use other technologies that store or access information on your device, including:

  • local or session storage;
  • tracking pixels;
  • scripts and tags;
  • device identifiers;
  • link or navigational tracking; and
  • similar storage and access technologies.

In this policy, we generally refer to these technologies collectively as “cookies and similar technologies”.

The principal UK rules governing these technologies are contained in the Privacy and Electronic Communications Regulations (PECR). Where their use involves personal data, the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018 may also apply.

2. Who we are

This website is operated by:

MOVA Mortgages Ltd, trading as MOVA Mortgages

Company number: 17325161
Registered office: 167–169 Great Portland Street, London, W1W 5PF, United Kingdom
Website: www.movamortgages.co.uk
Email: hello@movamortgages.co.uk
Phone: 0330 633 0379

MOVA Mortgages Ltd is an Appointed Representative of BrokerSync Ltd, which is authorised and regulated by the Financial Conduct Authority (FRN 1031981).

MOVA Mortgages Ltd FCA Register reference number: 1061296.

3. How we use cookies and similar technologies

We may use cookies and similar technologies to:

  • operate the website securely and reliably;
  • provide essential website functionality;
  • remember privacy and cookie choices;
  • remember certain preferences;
  • support enquiry forms and interactive website features;
  • support appointment-booking functionality;
  • support mortgage calculators or other tools;
  • understand how visitors use the website;
  • measure website and technical performance;
  • identify and resolve technical issues;
  • improve our website, content and user experience;
  • measure enquiries and conversions; and
  • measure the effectiveness of advertising, where the necessary consent has been obtained.

Unless an applicable legal exception applies, technologies that store information on or access information from your device will only be used after the required consent has been obtained.

We provide information about these technologies through this policy and, where applicable, through the cookie controls available on our website.

4. Strictly necessary technologies

Some technologies are required for the website or a service you have specifically requested to operate properly.

They may be used for purposes including:

  • website and account security;
  • fraud or abuse prevention;
  • maintaining essential website sessions;
  • remembering your cookie or privacy choices;
  • enabling functionality specifically requested by you;
  • technical load balancing or website operation; and
  • meeting applicable security or legal requirements where the technology is a reasonable and proportionate means of doing so.

Where the strictly necessary exception under PECR applies, we may use these technologies without obtaining consent.

The exception is narrow. A technology is not treated as strictly necessary merely because it is commercially useful to us.

Blocking strictly necessary technologies through your browser may cause parts of the website to stop working correctly.

5. Analytics and statistical technologies

We may use analytics technologies to help us understand how people use the MOVA website and to improve its performance and content.

Information collected may include:

  • pages viewed;
  • how visitors reached our website;
  • website interactions;
  • device and browser information;
  • session and technical information;
  • approximate location information; and
  • online or technical identifiers used by the relevant provider.

We currently use, or may use, services such as Google Analytics.

Statistical purposes exception

UK law permits certain storage or access technologies to be used without prior consent where their sole purpose is to collect statistical information about how a website or online service is used for the purpose of improving that website or service.

Where MOVA relies on this exception, we will ensure that the applicable legal conditions are met. This includes:

  • using the information only for the permitted statistical purpose;
  • providing clear and comprehensive information;
  • providing a simple and free means of objecting;
  • limiting retention of individual-level personal data where required; and
  • ensuring that the information is aggregated appropriately.

If the use of analytics goes beyond the conditions of the statistical purposes exception — for example, because information is also used for advertising, profiling or other purposes — we will obtain consent before using the relevant technology.

Where consent is required, the analytics technology will not be activated until that consent has been obtained.

6. Functionality and preference technologies

Some technologies help the website remember choices or improve the way it appears or functions for you.

These may include technologies used to:

  • remember website preferences;
  • remember display or accessibility choices;
  • remember whether certain notices have been dismissed;
  • support interactive tools; or
  • maintain settings associated with website features.

Certain uses may qualify for the PECR appearance or functionality exception, where the applicable legal requirements are satisfied.

Where we rely on that exception, we will provide clear information about the technology and a simple and free means of objecting.

Where the exception does not apply, we will obtain consent before using the relevant technology.

7. Forms and enquiry tools

The MOVA website includes forms that allow visitors to make enquiries or provide information to us.

These may include technologies used to:

  • submit an enquiry;
  • maintain the technical operation of a form;
  • protect forms against spam or abuse;
  • maintain a user session; or
  • measure whether a form has been successfully completed.

Where a technology is genuinely necessary to provide a form or service you have requested, an applicable PECR exception may apply.

Any non-essential analytics or marketing technology associated with a form will be managed in accordance with the applicable consent requirements.

Information you actively submit through a form is handled in accordance with our Privacy Policy.

8. Mortgage calculators, quotations and other tools

Our website may provide access to mortgage calculators, quotation tools or other interactive financial tools.

These may be provided using our own technology or technology supplied by third parties.

Such tools may use cookies or similar technologies to:

  • maintain a user journey;
  • process calculations;
  • provide requested functionality;
  • maintain technical security; or
  • understand how the tool is used.

The use of cookies or similar technologies by these tools will depend on their purpose and configuration.

Where consent is required, non-essential technologies will not be activated until the relevant consent has been obtained.

Any personal information that you actively submit through these tools will be handled in accordance with our Privacy Policy and, where relevant, the privacy information of the third-party provider.

9. Appointment booking

MOVA currently uses Calendly to enable clients and prospective clients to arrange appointments.

If you use or follow a link to Calendly, Calendly may use cookies or similar technologies under its own privacy and cookie arrangements.

Where Calendly or another booking service is embedded directly into our website, we will take appropriate steps to manage any storage or access technologies associated with that service.

You should also review the relevant provider’s own privacy and cookie information when using an external booking platform.

10. Third-party technologies and service providers

Our website is built using WordPress and uses third-party infrastructure, plugins and services.

These may support functions such as:

  • website hosting;
  • website security;
  • consent management;
  • analytics;
  • enquiry forms;
  • appointment booking;
  • mortgage tools and calculators;
  • customer relationship management;
  • email delivery;
  • spam and fraud prevention;
  • performance monitoring; and
  • advertising measurement.

A third party may itself be responsible for certain processing carried out through its service.

Where required, information about relevant third parties and the purposes for which their technologies are used will be provided through our cookie controls or associated privacy information.

11. Advertising and marketing technologies

Our website uses Meta Pixel technology in connection with advertising on platforms such as Facebook and Instagram.

Marketing and advertising technologies may be used to:

  • understand whether advertising leads to website visits;
  • measure whether visitors complete certain actions or enquiries;
  • measure campaign effectiveness;
  • attribute conversions;
  • build or measure advertising audiences where permitted; and
  • improve advertising performance.

Depending on the technology, information processed may include:

  • pages viewed;
  • actions taken;
  • device and browser information;
  • IP address;
  • online identifiers; and
  • information relating to advertising interactions.

Advertising, behavioural tracking and similar marketing technologies will not be activated before consent where consent is required under PECR.

If you refuse or withdraw marketing consent, optional advertising technologies requiring that consent should not subsequently be used on your device for those purposes.

We will not use another UK GDPR lawful basis, such as legitimate interests, to circumvent a requirement to obtain consent under PECR.

12. Your choices and consent

Where consent is required, you should be provided with a meaningful choice before the relevant technology is used.

Our cookie controls may allow you to:

  • Accept optional technologies;
  • Reject optional technologies; and
  • Manage preferences by purpose or category.

Consent must be freely given, specific, informed and capable of being withdrawn.

Where we rely on a statutory exception rather than consent, such as the statistical purposes or appearance/functionality exceptions, we will provide the information and objection mechanism required by law.

You can review or change your preferences through the Cookie Settings, Manage Cookies or equivalent control available on our website.

Withdrawing consent does not affect the lawfulness of processing that occurred before consent was withdrawn.

13. Objecting where an exception applies

Certain storage or access technologies may be used without consent under the statistical purposes or appearance/functionality exceptions.

Where MOVA relies on one of these exceptions, you will be provided with a simple and free means of objecting to the relevant storage or access.

If you object, the relevant technology should no longer be used for that purpose unless another lawful exception applies.

Further information may be available through our website cookie settings.

14. Browser controls

Most internet browsers also allow you to manage or delete cookies through their settings.

Depending on the browser, you may be able to:

  • view stored cookies;
  • delete cookies;
  • block some or all cookies;
  • prevent certain third-party cookies; or
  • change other privacy settings.

Blocking technologies through your browser may affect the availability or operation of some website features.

For further instructions, please consult the help or privacy information provided by your browser provider, such as:

  • Google Chrome;
  • Apple Safari;
  • Mozilla Firefox; or
  • Microsoft Edge.

15. Cookies and technologies currently used

The exact cookies and similar technologies used by the MOVA website may change as we update our website, plugins, service providers, forms, analytics and advertising systems.

Our cookie-consent system may provide a current list of technologies detected or configured on the website, together with information such as:

  • the technology or cookie name;
  • provider;
  • purpose;
  • category;
  • duration; and
  • whether consent is required.

The current website may include technologies associated with services such as:

  • WordPress;
  • our consent-management system;
  • Google Analytics;
  • Meta Pixel;
  • Calendly;
  • website forms and security services; and
  • other website functionality.

We periodically review the technologies used by the website and will update our information where necessary.

16. Personal information

Some cookies and similar technologies involve the processing of personal information.

Our Privacy Policy explains:

  • what personal information we collect;
  • how and why we use it;
  • the lawful bases we rely on;
  • who information may be shared with;
  • international transfers where applicable;
  • retention;
  • security; and
  • your data-protection rights.

You can read our Privacy Policy here:

www.movamortgages.co.uk/privacy-policy/

17. Changes to your preferences

You may review or change your choices at any time using the cookie-management controls provided on our website.

Changes normally apply to future use of the relevant technologies.

Some cookies or identifiers already stored on your device may need to expire or be deleted before they are completely removed. You may also delete them through your browser settings.

18. Changes to this Cookie Policy

We may update this Cookie Policy from time to time to reflect changes to:

  • our website;
  • the technologies we use;
  • our service providers;
  • analytics or advertising systems;
  • legal requirements;
  • regulatory guidance; or
  • our business operations.

The latest version will be published on this page together with its updated date.

19. Contact us

If you have questions about this Cookie Policy or our use of cookies and similar technologies, please contact us:

Email: hello@movamortgages.co.uk
Phone: 0330 633 0379
Post: MOVA Mortgages Ltd, 167–169 Great Portland Street, London, W1W 5PF, United Kingdom

MOVA Mortgages Ltd
Company number: 17325161
Registered in England and Wales
Registered office: 167–169 Great Portland Street, London, W1W 5PF, United Kingdom

MOVA Mortgages Ltd is an Appointed Representative of BrokerSync Ltd, which is authorised and regulated by the Financial Conduct Authority (FRN 1031981).

MOVA Mortgages Ltd FCA Register reference number: 1061296.